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April 2021 Program - Ethics in Fundraising
Tuesday, April 27, 2021, 9:00 AM - 10:00 AM EDT
Category: Monthly Programs

Sponsored by


In the past few years, some controversial philanthropic relationships and contributions have raised questions for non-profits -- and individual development professionals -- at the intersection of institutional values, accepting contributions, vetting donors, and internal processes and approvals. The WID Program Committee is planning a panel discussion for its professional fundraising membership on best practices and guidance for navigating the sometimes-complicated process with contributions, donors, and institutional alignment as well as what to do if an organization finds itself in a compromising situation.

Anticipated takeaways:

  • Determine what ethical fundraising and transparency mean to you professionally and within your organization
  • Develop a gift acceptance policy that meets your leadership and finance department’s approval
  • Navigate declining a gift from a controversial funder and/or raising concerns about internal practices


  •   Liz Keenan, Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School
  •   Cindy Albert Link, Senior Vice President of Institutional Advancement at Berklee College of Music
  •   Jessica Symonds, Senior Director at the South Shore Health Foundation

Liz Keenan
Elizabeth Keenan is an assistant professor of business administration in the Marketing Unit at Harvard Business School. Her research explores individuals’ prosocial choices and behaviors within the domains of charitable giving and environmental sustainability. Elizabeth has investigated donors’ aversion to overhead spending by nonprofits, including its negative effects on the choice to give. In other work, she has explored drivers of green product choice, hotel towel reuse, and the underlying psychological processes involved in climate-change-related judgments. Elizabeth earned her PhD in marketing at the Rady School of Management at the University of California, San Diego; an MAS in marine biodiversity and conservation, also at UC San Diego; and a BS in biology at Loyola Marymount University. Prior to her doctoral studies, she spent ten years in nonprofit management and education at the Aquarium of the Pacific.

Cindy Albert Link
Cynthia Albert Link, Senior Vice President of Institutional Advancement at Berklee College of Music, oversees Berklee advancement activity, including alumni affairs and philanthropic outreach to individuals and organizations.Albert Link brings three decades of marketing experience in the for-profit and not-for-profit sectors to this position. She previously was Assistant Vice President, Capital Giving in Development at Princeton University, where she managed Principal, Major and Planned Gifts. Before that, she was Associate Dean of External Relations at the Massachusetts Institute of Technology's Sloan School of Management. There, she oversaw all advancement activities, including alumni relations, reunions, the Annual Fund, individual gifts, stewardship, global engagement, and corporate and foundation support. Prior to that, she was Executive Director, Alumni Affairs and Development at the Yale School of Management. Before joining Yale, Albert Link worked in three marketing positions in the private sector: Vice President, Client Services and Business Development at Information Resources, Inc.; Group Product Manager at Lever Brothers; and in account management at Benton & Bowles, the advertising agency.

A graduate of Princeton University, Albert Link co-founded the women’s gymnastics team. She was a backline dancer/singer in the Princeton Triangle Club, and toured with “Ding!”, Triangle’s road show tour group. She earned a master's degree in public and private management from Yale University’s School of Management. Albert Link is married with three grown children; in her spare time, she enjoys playing racket sports, kayaking and swimming; and joining the audiences for Berklee performances of music, theater and dance.

Jessica Symonds
Jessica Symonds is a Development and Philanthropy Professional with over twenty years of direct experience in the field.  She currently serves as Senior Director for the South Shore Health Foundation.  The Foundation is in the final stretch of their capital campaign Mission Critical: The Campaign for Our 2nd Century; and Jessica has overseen the team that has raised $65 million of the $70 million goal to date.

Jessica’s early career included exposure to the development field at Brown University followed by a consulting position with Ghiorsi and Sorrenti, Inc., a national fundraising firm specializing in the planning, management and execution of capital campaigns and related services.  In this capacity she was responsible for providing critical on-site campaign direction to healthcare, higher education and social service organizations in the New York metropolitan area overseeing capital campaigns that raised in excess of $34 million.  She then joined Caritas Norwood Hospital where she served as vice president of development and was responsible for all aspects of the development operations and fundraising plans and goals.  Ultimately she oversaw the orderly transition of this hospital group to for profit status. 

Jessica is a longtime member of the Board of the New England Association of Healthcare Philanthropy (NEAHP) and currently serves as its Immediate Past President.


Tuesday, April 27
9:00am-10:00am, Zoom Webinar

Audience/Target Market: All Development Professionals

Registration: $20 for WID members (before Thursday 4/22/21)

 $35 for non-members and members who register late, after Thursday, 4/22/21)
Registration for this program will close on 4/25/21.
No refunds within 7 days of program

Login information for this program will be sent a few days in advance of the program.