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Unleash the Power of Digital Fundraising!
Friday, March 08, 2024, 12:00 PM - 1:00 PM EDT
Category: Monthly Programs

Unleash the Power of Digital Fundraising

Premier Sponsor

Do you wonder if your fundraising emails are making an impact? Wonder no more! Join us for an illuminating event with Doing Good Digital, where we'll demystify the art of digital fundraising and ensure your messages are not only seen but eagerly anticipated! No matter where you are in your digital fundraising journey, if you have a donor database, an email marketing platform, and an online donation platform, you already possess the tools needed to kickstart your success! Whether you're a seasoned pro or just dipping your toes into the digital fundraising waters, unlock a treasure trove of strategies to amplify your fundraising efforts:

  • Learn how to set up a basic welcome series that leaves a lasting impression
  • Master the art of crafting captivating cultivation and stewardship communications
  • Transform your donor's digital experience from ordinary to extraordinary 
  • Gain innovative ideas to set your next digital campaign apart from the pack

Speakers:  Katy Spencer, Senior Director of Digital Fundraising, Doing Good Digital
                    Darcy Hofmann, Technology Solutions Lead, Doing Good Digital

Friday, March 8, 2024
12-1PM (Virtual Program)

Registration: $25 for WID members (through Monday 3/4/24)
$40 for non-members (and members who register late, after Monday, 3/4/24)
Registration will close on Wednesday, March 6, 2024
Login information will be sent one day prior to the program.

No refunds within 7 days of the program.


Darcy Hofmann, M.S.
Darcy brings over 10+ years of nonprofit and higher education experience to our clients and has created comprehensive and effective digital campaigns. With extensive experience in CMS platforms including Luminate Online, Darcy can implement and optimize your donation forms, peer-to-peer events, and automated email campaigns. Raising over $2 million dollars annually from direct marketing, Darcy can develop and support your fundraising, stewardship, and acquisition campaigns. Darcy is a graduate of Emerson College with a B.S. in Multimedia Journalism and an M.S. in Leadership and Administration from Boston College, specializing in Corporate Communications and Marketing. Boston is Darcy’s home, where she lives with her partner, son, two cats, and a dog. She enjoys crafting, traveling, and soaking up the rare warm days New England offers on the beach. Darcy is always on the lookout for the best croissant she can find!


Katy Spencer, M.A.

Katy has nearly a decade of experience in the nonprofit world working in development and direct fundraising within higher education and human services organizations. Her hands-on experience with annual fundraising, capital campaigns, direct mail appeals, giving days, design and copywriting will be an asset to building out your nonprofit campaign calendar. Katy helps organizations think strategically by leveraging your data to learn about your constituent’s unique behavior to achieve your fundraising goals. She is a certified professional in Blackbaud Raiser’s Edge and Luminate Online in addition to her experience with various donor management and email platforms. Katy truly becomes a part of her client’s teams - working alongside them to bring top-quality results.Residing in Springfield, Missouri  – Katy is a graduate of Drury University with a BS in Human Services and Psychology as well as a Masters in Nonprofit and Civic Leadership (MNCL).When she is not digging for fossils or building Lego dinosaur paddocks with her son, Katy enjoys crafting of all kinds including crochet, drawing, embroidery, and much more. She always has a project on her to-do list!